Holiday Shopping in Downtown Lethbridge Kicks Off With Festive Magic

The holiday season is ready to make its grand entrance in Downtown Lethbridge.

 

A wave of festive energy is about to sweep through our city's core, officially kicking off the much-anticipated holiday shopping season on November 20, 2025.

 

It all begins with a touch of pure magic.

 

The annual Christmas tree lighting event at Festival Square will once again be the centerpiece, drawing families and friends together to witness the spectacular moment the towering 18-foot tree is illuminated.

 

But the glow from the tree is just the start.

 

Attendees can look forward to cherished traditions, including charming horse-drawn wagon rides through the downtown streets and, of course, a special visit from Santa himself.

 

This launch event signals a broader push to bring shoppers and excitement back to our local storefronts.

 

The entire downtown area is transforming into a winter wonderland.

 

Many downtown businesses will extend their hours for late-night shopping, giving residents more time to find those perfect, unique gifts while soaking in the festive atmosphere.

 

To make exploring our local retailers even more rewarding, two exciting contests are returning.

 

The Merry Merchant Map shopping contest encourages shoppers to visit various participating businesses, offering a fun way to discover new local gems.

 

The stakes are high for those who choose to shop local.

 

Additionally, the  Snow Much Love prize draw gives shoppers a chance to win a spectacular $500 gift basket, a powerful incentive to support the small businesses that are the lifeblood of our community.

 

These initiatives are part of a concerted effort by the Downtown Lethbridge Business Revitalization Zone (BRZ) to create a vibrant and welcoming experience for everyone.

 

After a season of construction and revitalization projects, the freshly polished downtown is ready for its moment in the holiday spotlight.

 

FAQ: Downtown Lethbridge Holiday Season

 

When do the holiday events start in Downtown Lethbridge?

 

The festivities begin on Thursday, November 20, 2025, with the annual tree lighting ceremony at Festival Square.

 

What shopping contests are happening this year?

 

Shoppers can participate in the Merry Merchant Map contest by visiting local stores and enter the Snow Much Love prize draw for a chance to win a $500 gift basket.

 

Will there be late-night shopping?

 

Yes, many downtown businesses will be open later for Moonlight Madness and other late-night shopping events throughout the holiday season.